Terrabiz Digital recently organized a curtain raiser webinar to deliberate its upcoming super event- Future of Retail 2022 Conference, FOR’22 in Karachi.
Retail analysis & evaluation is the need of the hour because everyone buys retailed products & the recent, unprecedented turbulence caused by COVID-19 pandemic impacts every one of us directly.
FOR’22 is the first event of its kind in Pakistan & promises to deliver international best practices learned from the experiences of major players in the country’s business & industrial corridor. The conference will delve deep into customer experience, shopping, e-commerce, payment gateways, last-mile delivery & relevant topics that every retail professional needs to be aware of in order to survive & grow.
Speaking at the webinar, Chainstores Association of Pakistan’s (CAP) Asfandyar Farrukh described how CAP has brought fragmented retail brands & businesses under one umbrella. “The large retail ecosystem is evolving thanks to technological advancements & how customers are increasingly switching to the convenience offered by contemporary sellers.”
The audience takeaways include evolution of retail businesses in the near future, learning from the experiences of top retail industry executives, the retail ecosystem, strategies for moving ahead in uncertain times, enhancing customer experience & training key personnel.
Retail Super Guru Prakash Menon added that ‘retail is detail’. “Inventory is the backbone of the retail business & can be the real game-changer. Pakistan is still a young & dynamic retail market where players must unlearn & relearn quickly. 21st century management is based on values. We need to innovate, be authoritative & differentiate by incorporating technology, adaptive skills & merchandise planning.”
He identified fact-based negotiation in store management as the key learning for professionals in the retail business.
For’22 is scheduled for 8th March at the Karachi Marriott Hotel with a star-studded line-up of international & local retail experts. The Conference audience represents small, medium & large-scale retailers of Pakistan & senior executives of allied industries attending on site alongside hundreds of local & international participants viewing the event live online via social media.