REIMAGINING MARKETING IN THE DIGITAL AGE

HOTEL
Karachi Marriott Hotel

DATE
Thursday January 10, 2019

TIME
9:00 am to 5:00 pm

Hando Sinisalu
CEO, Best Marketing International (Europe)

Sarmad A. Ali
– Managing Director, Jang Media Group
– Chairman, AdAsia 2019, Pakistan

Asad ur Rehman
– Director Media & Digital Transformation, Unilever (MENA)
– AM Marketer of the Year 2018

Fariyha Subhani
Managing Director South Asia
Upfield

Khuram Rahat
Director Business Development,
Data as a Service (DaaS) & Cloud
Telenor Pakistan

Ali Hasan Naqvi
President
Marketing Association of Pakistan

Bharat Avalani
– Storyteller and Memory Collector / Unilever Veteran
– EC Member of Asian Federation of Advertising Associations and IAA (Malaysia)

Dr. Farrah Arif
– Founder EdTech Worx
– Assistant Professor (Marketing & Entrepreneurship), LUMS

Masood Hashmi
Director & CEO
Orient Communications (Pvt.) Ltd.

Haseeb ur Rahman
Director Marketing
Engro Foods Ltd.

Naveed Asghar
Chief Marketing Officer
Habib Bank Limited

S. Fakhar Ahmed
Chief Marketing & Communication Officer
K-Electric

Veqar ul Islam
Director & CEO
Jaffer Business Systems (JBS)

Syed Usman Qaiser
Chief Manager Marketing
Jubilee Life Insurance Co.

Fahad Ashraf
Chief Executive & GM Health
Reckitt Benckiser

Shoaib Qureshy
CEO
Bulls Eye DDB

Imran Ahmad
Vice President
Marketing Association of Pakistan

Abbas Arslan
Marketing Director
The Coca-Cola Company

Jerjees Seja
Chief Executive Officer
ARY Digital Network

Shamsah Virani
Marketing & Communications Director
Aga Khan University Health Services

2 Pre-Conference Workshops | Wednesday, January 9, 2019 | Karachi Marriott Hotel

Workshop 1          (9:00 am to 1:00 pm)


STORYTELLING FOR MARKETERS HOW TO INFLUENCE, ENGAGE AND INSPIRE

Stories have an incredible natural power. This workshop will teach you how to tap into that power in six ways:

Communication –how to get your message to stick

Overcoming entrenched views –how to change behaviour using INFLUENCE STORIES

Building rapport through CONNECTION STORIES

Insight and empowerment –how to understand what’s really going on –STORY LISTENING AND SENSEMAKING

How to connect people with the big picture –CLARITY STORIES and how to engage customers in co-creating them

Communicating business value using SUCCESS STORIES.

Course Director:

Bharat Avlani (Malaysia)
Storyteller and Memory Collector
Unilever Veteran
EC Member of Asian Federation of Advertising Associations and IAA

Workshop 2          (2:00 pm to 6:00 pm)


THE BEST OF GLOBAL DIGITAL MARKETING

The Best of Global Digital Marketing Seminar is an inspiring, thorough and analytical presentation of the recent award-winning case studies in digital marketing.

PRESENTATIONS of digital marketing case studies with excellent business results

IN-DEPTH ANALYSIS of why the campaigns were so successful

ADVICE: how can delegates apply these winning practices to their daily business

Course Director:

Hando Sinisalu (Europe)
CEO
Best Marketing International

Registration

For branding/ sponsorship opportunities, registration(s) and further details, please contact,
Hassam Siddiqi / Mohammed Phaysal (TerraBiz)

Mobile: +92 348 853 1134 / +92 300 213 3849
marcon@terrabizgroup.com


Ghulam Hussain / Noman Amin (MAP)
Mobile: 0331 811 1505 / 0321 266 4665
Phones: +92 21-3276 0032 & +92 21-3272 9952
khi@map.org.pk

Cancellation Policy

For cancellations made in the 7 working days to the event, no refunds will be given. Cancellations must be confirmed by email. Substitutions may be made at any time.

Registration Investment
10% Discount for the members of Marketing Association of Pakistan
13% SST will be added
*Discounts are mutually exclusive

Conference Fee: Rs. 10,000
Workshop Fee (each): Rs. 15,000
Silver Pass: Rs. 20,000 (*Conference+1 Workshop You save Rs. 5,000)
Gold Pass: Rs. 33,000 (*Conference+2 Workshops - You save Rs. 7,000)

Conference fee includes lunch, refreshments, and business networking.
Workshop fee includes above and the certificate of participation from MAP and IoBM.

Sponsors / Partners

Some Glimpses From

Marcon 2016