The most successful leaders are storytellers. By mastering business storytelling they achieve extraordinary business results. As a modern – day leader, you know you should develop this skill, but you don’t have the time to do this in an ad- hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible.
Essentially, all of us are selling our products/services, company’s accomplishments, or personal profiles. But now, marketing has moved from aggressive selling to subtle storytelling. It is proven that well-told stories connect to emotions, are memorable, and create the desired impact. Citing psychology and behavioural science findings, Bharat reveals how every leader can become more engaging, more influencing and more inspiring by using one of the most underutilized sources of power in modern business – the humble story.
