Regional Head, Daraz Advertising Solutions
The basic aim of this workshop is to equip attendees with the necessary skills and knowledge required to better understand the realm of online marketing. This highly practical workshop will help participants to identify the mechanics of tracking performance of online campaigns, attribute sales data at channel/campaign level, and optimize performance on real-time basis. Along with this, it will also teach the attendees – end to end – the power of social media and how users can benefit from the immense knowledge available to succeed in the digital world.
After attending this workshop, participants will be able to:
1. Understanding how to track real-time performance of digital campaigns through pixels and UTM parameters
2. Attributing users, purchases and revenue to a particular campaign/channel (Attribution Models)
3. Identifying the customer journey
4. Optimizing performance on an on-going basis (A/B Testing)
5. Theft in the digital marketing industry
6. Creative Framework Strategy & COVID-19
7. Power of Social Media
8. Forecasting performance for future months/budgeting
Mizyal graduated in 2016, gaining a BSc. (Honors) degree in Economics from LUMS. He is currently engaged as the Regional Head of Daraz Advertising Solutions – where his role involves consulting 30+ DarazMall brands and their marketing agencies on developing creative optimization and user-funnel strategy – to help improve the performance of their online campaigns and increase Return on Ad Spend (ROAS). Prior to his current role, he worked as the ‘Head of Facebook Marketing’ for Daraz, where he managed performance marketing campaigns on the channel for all five Daraz countries. During that time, he led theproject of ‘decentralizing the performance marketing department’ and played a crucial role in establishing local paid marketing teams in each Daraz country. His area of expertise lies in optimizing online marketing budgets and developing cross-platform consistency in digital ads. In addition to his association with Daraz, Mizyal is also a ‘Digital Marketing Trainer’ at the Institute of Business Administration (IBA), where he has delivered courses on Social Media Marketing and Digital Marketing Strategies for 70+ executives.
Clear, coherent with good grip on subject knowledge. The speaker was energetic and was able to give examples where necessary. The content quality was very good.”
The trainer kept the audience engaged and the session interactive all through.
An absolute leisure meeting and interaction with him. The content quality was very good.
Very informative and strong knowledge of subject.
Very knowledgeable and quite thorough in digital marketing aspects.
Interactive session with exciting and engagement exercises. He knows the topic really well. The content quality and presentation slides were satisfactory
To the point and effective presenter. Explains concepts well.
Regular Tuition Fee: Rs. 30,000 +GST per participant
(Includes courseware, TerraBiz certificate, lunch, refreshments and business networking)
Group Discount: *10% Discount on 2 or more nominations from the organization
(For larger groups, please send us a note at email@example.com)
*20% Discount for MAP (Marketing Association of Pakistan) & CAP (Chainstore Association of Pakistan)
For registration(s), send us your Name, Designation, Organization, Mobile, E-Mail and Postal Address to firstname.lastname@example.org
For further information, please call Ms. Hira Sheikh
Mobile: 0301-2709063 / 0300-2133849