Course Overview

This intensive workshop equips HR professionals with the practical skills to build a thriving People Analytics function. Led by internationally recognized expert Sajjad Parmar, you'll gain the knowledge and tools to solve your talent and business challenges through data-driven insights.

Who Should Attend?

  • HR Business Partners

  • HR Analysts

  • Talent Acquisition Specialists

  • Learning & Development Professionals

  • Compensation & Benefits Specialists

  • HR Leaders

Additionally Valuable for

  • Department Heads

  • Team Leaders

Learning Outcomes

  • HR Trends of 2030: Explore the future of HR and the critical role of People Analytics.

  • Introduction to People Analytics: Develop a solid foundation in key concepts and benefits.

  • Unlocking Company Culture: Understand how to utilize analytics to measure and manage culture.

  • Building Your Analytics Framework: Design a framework to identify and solve your specific talent challenges.

  • Storytelling with Data Visualizations: Learn how to communicate complex data insights effectively.

  • Deep Dive Analytics: Master functional analytics in key HR areas like attraction, retention, and development.

  • Global Leadership Metrics: Analyze case studies and learn best practices in using metrics for leadership decisions.

  • Bonus Toolkit: Receive a comprehensive toolkit with templates and resources to kick-start your People Analytics journey.

Course Outline


Introduction to People Analytics
  1. Analytics Curve

  2. Global Research on Analytics

  3. Data Analytics Marathon (concept)

  4. Why of Analytics?

  5. Benefits of People Analytics

  6. Analytics Developmental areas

Company Culture
  1. Managing culture in a hybrid world and its challenges

  2. Managing culture during change

  3. Measuring culture

  4. Culture Case Study


Talent Context – Building approach towards Analytics
  1. Attraction (discussion)

  2. Learning (discussion)

  3. Reward (discussion)

  4. Attrition (discussion)

  5. DEI (discussion)

Story telling through Visualizations

20 Global case studies to practice insight building through visualizations and dashboards

Designing your Analytics Framework
  1. Analytics Framework

  2. Blind Spots

  3. Identifying problem Statement

  4. Case Study


Analytics Deep Dive (Individual work)

Go through functional analytics in areas of HR and identifying analytics that are applicable to you in your jobs and how to build entire analytic value chain around it.

Global Leadership Metrics – case studies (discussions)

Key Course Benefits

  • Reduced Turnover: Develop data-driven strategies to retain top talent.

  • Equitable Compensation: Design fair and competitive compensation structures.

  • Improved Talent Acquisition: Make data-driven decisions for attracting and hiring the best candidates.

  • Effective Workforce Planning: Identify skill gaps and plan for future workforce needs.

  • Enhanced Learning & Development: Design and deliver impactful L&D programs based on data insights.

  • Data-Driven Decision Making: Gain the confidence to make strategic HR decisions based on evidence, not assumptions.

  • Improved Candidate Experience: Optimize your recruitment process based on data and analytics.

  • Stronger Employer Brand: Leverage data to build a compelling employer value proposition.

  • Uncover Trends & Opportunities: Gain insights into company culture and employee engagement.

  • Support DE&I Goals: Drive diversity, equity, and inclusion initiatives with data-backed strategies.

Course Facilitator

Sajjad Parmar (Singapore)

Sajjad Parmar is The CEO and Founder of The Talent Accelerator, a HR Tech Firm based out of Singapore and Pakistan since Jan 2022.

He started his career with Unilever Pakistan and moved with them to their Singapore office in 2008. He then moved to GSK as the Regional Reward Lead for Asia Pacific, while also double hatting as the Regional HR Transformation Lead and Head of HR for Malaysia. His last role in the corporate sector was with eBay Inc. as the Head of Reward for International Markets.

Apart from his expertise in Total Reward, he has extensive experience in Talent Management, HR Transformation, Performance Management, and People Analytics.

He has spearheaded some of the largest change management and HR transformation interventions for his companies and has developed some of the most progressive and market leading Total Rewards programs.


International & Pakistani Feedback on Sajjad Parmar’s Workshops

Insightful session, great start to analytics journey. Employer Branding Lead

True eye-opener, fantastic journey in analytics. Reward Lead Tech

Case studies instrumental in understanding data. Analytics Manager – Telecom

Valuable discussions on practical implications. People PMO – Telecom

Great trainer with excellent knowledge and Q&A handling capability. Comps & Analytics Manager, ICI Pakistan

Engaging sessions with valuable content. Unit Head - HR Rewards Management, UBL

Past Successful Event

Registration Details

Regular Fee: Rs. 50,000/- +Provincial Sales Tax / Per Participant

15% Group Discount on 2 or more nominations from the same organization

(For larger groups, please send us a note at

Includes courseware, TerraBiz certificate, lunch, refreshments and business networking.

TerraBiz Cancellation Policy: Once your seats are confirmed, we kindly request no cancellations within 2 weeks
prior to the event, as 50% payment will still be charged. For no-shows, the full amount will be charged.
However, substitutions are welcome at any time. Thank you for your understanding.

For registration(s), send us your

Name, Designation, Organization, Mobile,
and Postal Address


For further information please contact

Mohammed Phaysal +92 300 213 3849

Noor Ul Aain Sheikh +92 304 393 9615