A “two-half days” Masterclass on using the Balanced Scorecard (“BSC”) management system

Followed by a separately bookable optional Implementation Workshop to help individual organisations to identify areas of improvement in their BSC usage, and to support them as necessary in practical implementation of those identified necessary improvements.

Online Workshop

12 – 13 April 2021

2:30pm to 6:00pm


Many organisations use some form of Balanced Scorecard to support their overall management of business strategy, but it is widely accepted that many of these users fail to achieve the huge potential benefits of the BSC. This failure usually due to a combination of “issues” regarding the design, contents and actual usage of the BSC.
Scorecards come in many shapes and forms: some follow the classic 4-perspective model from Kaplan & Norton; other have modified (sometimes, very significantly) the format but still seek the generic benefits of a strategy management system that focuses on measurement and accountability.

  • The focus of this “Good Practice” two-half days Masterclass is to help organisations to review the effectiveness of their own organisation’s use of the BSC and thereby to identify areas for necessary improvement.
  • The follow-on optional Implementation Workshop is offered to individual organisations to help them in identifying and addressing the specific shortcomings in their current BSC application. Every organisation is different, and this workshop is focused upon the specific issues within an organisation, NOT simply to provide generic advice. This workshop can be as short as 1 day, or longer as required. It is a case-by-case flexible offering.

Agenda – for the (optional) follow-on implementation workshop

By the nature of the customised nature of these individual organisation workshops, there is no standard format. But a typical programme may consist of the following steps:

1. Initial review of existing Balanced Scorecard documentation provided by the organisation and covering both the organisation-level and department-level examples

2. On-line workshop review / discussion to undertake a gap-analysis with external best practice

3. On-line workshop discussion /agreement on the improvement steps that should be implemented

4. (Possible) On-line workshops to discuss the practical implementation of some / all of the agreed improvement steps

5. Final report and recommendations

This exercise may be compressed into one full day (likely as two half-days on-line) or longer, all depending on how much external expertise the organisation needs to be able to implement in practice the identified enhancements to the BSC usage.

Course Director

Alan Fell is a highly experienced specialist in corporate performance management having spent more than 27 years in a wide range of performance management disciplines.

He has been a consultant and trainer on the Balanced Scorecard for the last 18 years. Alan is the founder and principal director of Alan Fell Consultancy Ltd UK – an independent specialist firm focused on the Balanced Scorecard and Strategy Execution.

With 27 years of hands-on experience in designing, using and training / consulting on the Balanced Scorecard, Alan is a recognised international specialist on the subject.
He began his BSC experience in 1994 – 95 by leading a large pioneering Scorecard application within a major UK bank. He has also been Chairman of many events with Drs. Kaplan and Norton, inventors of the Balanced Score Card.

As he comments

“I became convinced that, provided the BSC is properly designed and properly used, it can transform the performance of an organisation. The key is to achieve best-practice management usage: if that happens, the rest falls into place, and performance enhancement results. I have been a passionate advocate for the BSC since my initial and very positive experiences so many year ago”

Since 2010 Alan has been a Senior Associate of the Balanced Scorecard Institute and runs many of their training and consulting events.
His overall BSC experiences cover commercial and government entities across many industry sectors and with activities across part regions of the world. Included in his wide international experience, Alan has been a frequent visitor to Pakistan.

In this current programme, Alan is operating in his independent consultancy role.

Course Outline


Regular Tuition Fee: Rs. 45,000/- + SST per participant

10% Group Discount
on 3 or more nominations from the same organization
(For larger groups, please send us a note at

For registration(s), send us your
Name, Designation, Organization, Mobile, E-Mail and Postal Address

For further information please contact
Ramiz Ali

+92 336 390 4924 / +92 21 3480 1888