Performance marketing is a specialised field of online marketing that focuses on maximising returns of digital campaigns. By monitoring all events involved in the customer journey on a real-time basis, performance marketeers strive to optimize online marketing budget diligently.
The basic aim of this workshop is to equip attendees with the necessary skills and knowledge required to better understand the realm of online marketing. This highly practical workshop will help participants to identify the mechanics of tracking performance of online campaigns, attribute sales data at channel/campaign level, and optimize performance on real-time basis. Along with this, it will also teach the attendees – end to end – the power of social media and how users can benefit from the immense knowledge available to succeed in the digital world.