• The majority of organisations fail to execute their business strategies successfully. The failure rate is widely quoted at around 70%.
  • One of the common weaknesses contributing to this extraordinary failure rate is that of mis-alignment between Finance and Strategy.
  • This unique focused Masterclass addresses the subject from two distinct perspectives:i. What are the Financial Goals and supporting Strategies of the organisation? Just saying “profit” is most definitely not enough.
    ii. How can organisations align the predominantly top-down business strategy with the bottom-up financial budget?
Overall approach


  • The focus of the course is to consider finance from the perspective of strategy management. If the organisation aims to achieve its Vision and Goals, and successfully implement the supporting strategies, how best can it align financial management with overall strategy management?
  • Business strategy is primarily considered in terms of products / services, markets and customer segments. And then the supporting strategies of technology, distribution, and so on.
  1. It is too common to find that an organisation describes its financial goal or strategy as simply “profit”. This course challenges that simplistic approach.
  • The format will be a mixture of presentation / discussion / case study examples (mainly from Alan Fell’s extensive personal experiences). A template hand-out will be provided and delegates will be encouraged to “keep the score” as to how well their organisation aligns finance and strategy – and to identify areas for improvement.
Who should attend
  • The course is suitable for all those in business, finance and strategy management roles across the organisation.
  • It is aimed at managers and supervisors and does not require technical financial accounting knowledge.
Workshop Agenda
Session Subject
  PART 1 – Financial Goals and supporting Financial Strategies
1 Setting overall financial goal(s) of the organisation
· Aligned with the Vision
· Aligned with non-financial goals
· Understanding the consequence of those goal(s)
· Using a planning model to support goal validation
2 Developing relevant supporting financial strategies with special reference to:
· Profitability and capital allocation
· Cost targets and supporting strategies
  PART 2 – Aligning the top-down business strategy with the bottom-up financial budget
3 Overview and understanding that the execution of a business strategy requires the necessary financial and other resources to be in place.
4 Integrating top-down strategic planning with bottom-up budgeting –
· exploring methodologies to manage this process and to avoid the disruptive “planning gap”

Course Facilitator


Director, Alan Fell Consultancy Ltd, UK

Alan is a UK-based specialist in Strategy Management and the Balanced Scorecard – with more than 23 years hands-on experience in “scorecarding”.
Formerly a Senior Executive with a major UK commercial bank, Alan is now a recognized subject matter expert in the Balanced Scorecard and the broader management challenges of Strategy Execution. He conducts training events across the world and is a repeat visitor to Pakistan.
Since 2010 Alan has been a Senior Associate of the Balanced Scorecard Institute – BSI ( and leads many of their training and consulting programs with a special focus on the Middle East. This program benefits from Alan’s overall 45+ years’ experience in business management.

The majority of his work is now undertaken internationally, especially in the Middle East/Gulf region, but also in the Far East, South Africa, Europe as well as the UK. Alan is an expert trainer and course leader. Over the last five years, he has led more than 100 conferences, seminars, and workshops concentrating on performance management disciplines in a wide range of international locations.
Alan’s workshops in Pakistan have been attended by participants from Engro Polymer & Chemicals Ltd, Fatima Fertilizer (Fatima Group), Gul Ahmed Textile Mills, JS Private Equity, Ufone, Novatex Limited, Gatron Industries Ltd., Descon Ltd. Gul Ahmed Textile Mills, 1 Link, Silk Bank, Engro Polymer & Chemicals Ltd., HBL, et al.

(Postponed, new dates will be announced shortly)


For further information please contact
Marya Saeed
(021) 3480 1888 / 3483 3775
+92 330 3184168 / 0300 213 3849

Terrabiz Cancellation Policy

For cancellations made in the 7 working days to the workshop, no refunds will be given. Cancellations must be confirmed by email. Substitutions may be made at any time.

Registration Investment
Group Discount 10% Discount

on 2 or more nominations from the same organization
15% Discount for members of ICAP and CFA Society of Pakistan
(For larger groups, please send us a note at

*Discounts are mutually exclusive

Regular Fee: Rs. 35,000 per participant
Includes courseware, certificate, lunch, refreshments and business networking

Print Media Partner

Business Magazine Partner

International Partner

Course Facilitator


– Director, Alan Fell Consultancy Ltd, UK

Postponed, new dates will be announced shortly